Story Spotlights

Every summer, humans unknowingly interact with harbour seal pups and cause them more harm. Learn about what to do when you see a young seal pup alone in the ocean—including when it needs help and when it should be left alone. Be Seal Smart.

Whether you’re deep in the Sea-to-Sky backcountry or strolling through a park in Metro Vancouver, you’re on Indigenous lands. Before you start frolicking through the forests or snapping pics of that bear, let’s talk about why animals and plants deserve more than just a fleeting Instagram story. To First Nations in British Columbia, plants and animals aren’t just part of the scenery—they’re kin. From traditional stewardship methods to modern co-management plans, First Nations in British Columbia care for the health of the land, sky, water, plants, and animals and treat them as though life depended on it. Because it does.

We have some big news to share! The Sea to Sky Destination Management Council—the team behind Don’t Love It to Death—has received the Sustainability Excellence Award at the BC Tourism Industry Awards, an annual event hosted by the Tourism Industry Association of BC. This recognition means the world to us and highlights what we’ve been working toward from day one: protecting the incredible places we all love while ensuring tourism remains a positive force in British Columbia.