Story Spotlights

Being consumed by an adventure is pure, it’s beautiful, it’s inspirational, but it can be straight-up rude if your consumption impacts others. Finding the line between having your own moment with the mountains and respecting others' intentions and safety with regard for your own can vary from clear as a bluebird day to murky as mud. In this blog, we’re defining how to respectfully adventure in the winter for the better of all who pursue it. 

In April 2024, we invited outdoor enthusiasts in the Vancouver, Coast & Mountains region to participate in a responsible recreation survey. We received more than 700 responses and 2,850 written comments, which exceeded expectations. Our research partner, Larose Research & Strategy has spent the summer analyzing these results and we've compiled our findings into an executive summary.

With May Long Weekend just around the corner, the responsible recreation awareness campaign, Don’t Love It to Death, aims to inspire residents and visitors to make better decisions when recreating outdoors. Now in its second year since launching in July 2022, the Don't Love It To Death awareness campaign reveals the impacts of bad behaviour and gives recreationists the tools and knowledge to protect and preserve the places they love.