Story Spotlights

Indigenous Knowledge teaches us to reorient the way we interact with the environment. We are intertwined with everything in the natural world. The health of the lands, waters, skies, plants, animals, and all is the health of the people. Accept responsibility for the care of the places you love, work with others to achieve it, and continually learn how to do it better. Love the land and it will love you back.

Every summer, humans unknowingly interact with harbour seal pups and cause them more harm. Learn about what to do when you see a young seal pup alone in the ocean—including when it needs help and when it should be left alone. Be Seal Smart.

Whether you’re deep in the Sea-to-Sky backcountry or strolling through a park in Metro Vancouver, you’re on Indigenous lands. Before you start frolicking through the forests or snapping pics of that bear, let’s talk about why animals and plants deserve more than just a fleeting Instagram story. To First Nations in British Columbia, plants and animals aren’t just part of the scenery—they’re kin. From traditional stewardship methods to modern co-management plans, First Nations in British Columbia care for the health of the land, sky, water, plants, and animals and treat them as though life depended on it. Because it does.

We have some big news to share! The Sea to Sky Destination Management Council—the team behind Don’t Love It to Death—has received the Sustainability Excellence Award at the BC Tourism Industry Awards, an annual event hosted by the Tourism Industry Association of BC. This recognition means the world to us and highlights what we’ve been working toward from day one: protecting the incredible places we all love while ensuring tourism remains a positive force in British Columbia.

BC Marine Trails has developed a Code of Conduct to help visitors preserve and protect these remarkable marine trails that encompass over 25,000 km of paddling routes. Learn more about this practical guide and why you should care.

Being consumed by an adventure is pure, it’s beautiful, it’s inspirational, but it can be straight-up rude if your consumption impacts others. Finding the line between having your own moment with the mountains and respecting others' intentions and safety with regard for your own can vary from clear as a bluebird day to murky as mud. In this blog, we’re defining how to respectfully adventure in the winter for the better of all who pursue it.