Story Spotlights

We have some big news to share! The Sea to Sky Destination Management Council—the team behind Don’t Love It to Death—has received the Sustainability Excellence Award at the BC Tourism Industry Awards, an annual event hosted by the Tourism Industry Association of BC. This recognition means the world to us and highlights what we’ve been working toward from day one: protecting the incredible places we all love while ensuring tourism remains a positive force in British Columbia.

BC Marine Trails has developed a Code of Conduct to help visitors preserve and protect these remarkable marine trails that encompass over 25,000 km of paddling routes. Learn more about this practical guide and why you should care.

Being consumed by an adventure is pure, it’s beautiful, it’s inspirational, but it can be straight-up rude if your consumption impacts others. Finding the line between having your own moment with the mountains and respecting others' intentions and safety with regard for your own can vary from clear as a bluebird day to murky as mud. In this blog, we’re defining how to respectfully adventure in the winter for the better of all who pursue it.