Educating residents and visitors on why the natural places we love are experiencing negative impacts and inspiring more considerate, mindful, and reflective behaviour while recreating.
Whether you live here or are just visiting, we invite you to treat the lands and waters with care and consideration.
This means conducting yourself in a responsible, respectful manner toward the environment, people and wildlife.
Being Mindful Of Our Impacts
Don’t Love It To Death is an initiative by the Sea-to-Sky Destination Management Council that launched in 2022. This campaign is a reminder to outdoor enthusiasts and visitors enjoying the outdoors to be mindful of the impact their behaviour and activities are having on delicate ecosystems and communities.
A Destination Education Initiative
The Council is comprised of numerous representatives focused on developing a destination education initiative to address some of the challenges facing our communities. Issues include: illegal camping; increased need for Search & Rescue due to poor planning; and the the overuse of land, trails, recreation sites, and community assets in both urban and rural locations.
Don't Love It To Death
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Have questions about the Don't Love it to Death campaign? Please fill out your information here and we'll get back to you as soon as possible.
This project is supported by the following partners:
The Don't Love it to Death campaign acknowledges the ancestral territories of the First Nations peoples on which we humbly live, work and recreate on.
We strive to respect the land and people whose territory we are visiting. We also commit to creating meaningful and lasting relationships to assist in amplifying the voices of the First Nations people through our learning experiences/journeys.