July 20, 2022
By: Sarah O'Leary
Victoria News
Visitors urged to love Sea-to-Sky region, but @dontloveittodeath
Sea-to-Sky communities are urging B.C. residents to take care of the natural landscapes they love through a new “Don’t Love It to Death” campaign.
After observing an exponential increase in litter, wildlife conflicts and environmental degradation caused by human behaviour, and illegal land use throughout the Sea-to-Sky region, the Sea-to-Sky Destination Management Council is launching a marketing campaign advising residents and visitors to tread lightly and minimize their social and environmental impact.
Starting this month, those travelling the Sea-to-Sky Corridor, which spans from North Vancouver and Bowen Island north through Lillooet, will see signs in visitor centres, parks, trail-heads and beaches, reminding themto be aware of their impact.
“We all have a duty of care to protect our natural environment and cultural heritage...