July 13, 2022
By: Hana Mae Nassar
Vancouver CityNews
'Don't Love It To Death': Sea to Sky campaign targets litter, irresponsible human actions
Sea to Sky communities have had enough with what they call an “exponential” increase in litter, wildlife conflicts, environmental degradation, and illegal land use.
They’ve come together as part of the Sea-to-Sky Destination Management Council to launch a new marketing campaign urging everyone who comes through or lives in their region to “tread lightly and minimize their social and environmental impact.”
“The ‘Don’t Love It To Death’ awareness campaign is designed to get people to think about their actions and the impact they’re having on the environment, wildlife and the people around them,” said Karen Goodwin, vice president, Destination & Market Development, Tourism Whistler.
“We want to change people’s behaviour...