June 6, 2023
By: Robert Wisla
Pique Newsmagazine
Are we loving the Sea to Sky to death?
A steady flow of traffic up and down the Sea to Sky highway, parking lots overflowing with visitors, lakes increasingly littered with rubbish—these are just a few of the hallmarks of overtourism, and a growing concern of the Squamish-Lillooet Regional District (SLRD) and its member municipalities.
To help the region balance the demands of increased visitation and respect for the natural environment, the Sea to Sky Destination Management Council, an offshoot of provincial tourism marketing organization Destination BC, launched the Don’t Love It to Death campaign in 2022.
On May 24, the SLRD board received a report on the campaign from...